What is the Canadian Anti-Spam Legislation?
New Canadian Anti-Spam Legislation (CASL) regulates commercial electronic messages. The law takes effect on July 1, 2014.
The law prevents these messages, such as email and texts, to be sent without the consent of the recipient.
It also requires all electronic messages to clearly identify the sender and include an unsubscribe measure.
Other provisions concerning commercial software will be phased in beginning in 2015.
Information on the CASL is available at fightspam.gc.ca.
What is a commercial electronic message?
An electronic message is defined as commercial if it encourages participation in a commercial activity.
This definition covers emails we send to promote our events, programs and special offers.
If you would like to continue to receive our emails, please provide your consent.
What does the new legislation change?
The biggest difference is that companies need the recipient's consent to send e-correspondence related to their business.
This mostly affects email but also applies to messages sent directly to users on social media (for example, a direct message on Twitter). Commercial messages delivered by mail or phone are not changed by the legislation.
Messages that have as their primary purpose raising funds (fundraising messages) are exempt from this legislation. Consent is not required from the recipient before these messages are sent.
What counts as consent to receive commercial electronic messages?
The law contemplates two types of consent: express consent or implied consent.
Express consent means that someone has explicitly given consent to receive commercial messages. Express consent could be collected through an online form like this one, or it can be collected in person.
Implied consent is time limited and occurs if someone has a pre-established relationship. Non-business relationships exist with volunteers and donors.
Under the legislation, organizations have three years from July 1, 2014, during which they can assume implied consent for anyone with a prior relationship with that organization.
After that time, implied consent expires two years from the date your relationship with the Business ends.
If someone does not provide consent, Businesses may still send that person electronic messages that do not contain commercial content. Businesses may also continue to send messages that have as their primary purpose raising funds.
What do I agree to by providing consent?
You agree to receive messages from Industrial NetMedia that have commercial content. You can unsubscribe at any time from emails you no longer want to receive.
Your consent will be recorded and stored to ensure that, going forward, we send commercial messages only to those individuals for whom we have consent.
For most people, providing consent will mean that nothing changes to the emails you currently receive.
Will I continue to receive electronic messages if I do nothing?
You might continue to receive commercial emails if we have your implied consent.
Implied consent exists if you have a pre-established relationship with Black Gold Rodeo or Industrial NetMedia, such as contacting them via email or the website, taking courses, attending an event, volunteering or making a donation.
You may also still receive electronic message that do not contain commercial content. This mostly includes news and information items and fundraising appeals.
You can unsubscribe at any time from emails you no longer want to receive.
I unsubscribed to email. Why do I still keep getting messages?
Messages from can come from several different sources: Industrial NetMedia, Black Gold Rodeo, Leduc Community Messages or one of Black Gold Rodeo's other methods.
Every email that we send has an option to unsubscribe. However, unsubscribing from one email list may not remove you from every mailing list.
- See more at: www.blackgoldrodeo.com/email-confirmation